Alternative ABC's

I received this book, Alternative ABC's  which is published by Ammo Books. This board book features original, colorful, and graphic illustrations and typography by Southern California based designers Eric Ruffing and Dave Parmley of 13THFLOOR. It's not your normal ABC book with all the animals, food, and cute pictures.

In this humorous and hipster take on a traditional ABC board book for kids, the alphabet here reads: F is for Flames, M is for Mohawk, P is for Peace, and S is for Skull. This is the board book that Soccer Moms run from and Rocker Moms gravitate to. Obviously it doesn't appeal to everyone. But it sure makes a fun and different way to introduce your child to the fundamentals.


Aesthetically borrowing from street, surf, skate, and music subcultures, the custom design and typography beautifully spell out this unique alphabet. From Calligraffiti to Pin-Striping, and from Goth to Punk, this little book crosses genres and is sure to create a buzz.

My boys thought it was cool and even my 14 yr old daughter enjoyed the book.The graphics are totally awesome. I'm no rocker mom but I did enjoy this new take on an old favorite.